So what’s all this about QR Codes?


Chartwell IT QR code

You may have seen these little bar code type images appearing more often on websites, packaging, print media and you may even have used your smartphone to scan our one on some of our advertising material.

QR codes are becoming much more commonplace in the west but are massive in Japan and the far east where they have been used more and more over the last few years.

Their advantage is, unlike a traditional bar code, a QR code can be used to store lots of different types of information. A traditional bar code can store 30 numbers in a series of vertical lines whereas a QR code can store over  7,000 numbers, both horizontally and vertically. It is this versatility which allows a QR code to be used for:

  • Website URLs
  • Contact details
  • Phone numbers
  • Email addresses
  • Images
  • Text messages

Because of their accessibility – (anyone with a smartphone has the ability to read them by downloading a free app, such as redlaser) and over half of us now have a smartphone, the potential for marketing products and services is huge.

Supermarkets are now starting to make the most of this technology: for example John Lewis have a bank of images with QR codes stuck to some of their Waitrose store windows in London so customers can click and collect whilst waiting for a bus in the middle of the night when everywhere is closed and have the goods waiting in store for them to collect the next day.

There are also companies advertising to paint huge QR codes on the roofs of businesses in order that anyone looking at satellite images of an area will be able to QR scan the image and visit the website directly from Google Earth.

But in all seriousness, for businesses in any industry the benefits are obvious, mail outs and leaflets with images of products and services which contain a QR code to encourage customers to order online or to visit our website for more information will capture not only their enquiry and hopefully their order, but also their details for mailing lists and future marketing sales calls and turn casual viewers into paying customers.

So if you’re not using these brilliant sales aids already then maybe you should consider it before your competition gets ahead of the game.

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